Academic Definitions of Strategy
- Chandler
(1962)
- Definition:
"Strategy is the determination of the basic long-term goals
and objectives of an enterprise, and the adoption of courses
of action and the allocation of resources necessary for
carrying out these goals."
- Reference:
Chandler, A. D. (1962). Strategy and Structure: Chapters in the
History of the Industrial Enterprise. MIT Press.
- Andrews
(1971)
- Definition:
"Corporate strategy is the pattern of decisions in a company that
determines and reveals its objectives, purposes, or goals, produces the
principal policies and plans for achieving those goals, and defines the
range of business the company is to pursue."
- Reference:
Andrews, K. R. (1971). The Concept of Corporate Strategy. Dow
Jones-Irwin.
- Mintzberg
(1978, 1987)
- Definition:
"Strategy is a pattern in a stream of decisions, whether intended or
realized."
- Reference:
- Mintzberg,
H. (1978). "Patterns in Strategy Formation." Management
Science, 24(9), 934-948.
- Mintzberg,
H. (1987). "The Strategy Concept I: Five Ps for Strategy." California
Management Review, 30(1), 11-24.
- Porter
(1980, 1996)
- Definition:
"Competitive strategy is about being different. It means
deliberately choosing a different set of activities to deliver a unique
mix of value."
- Reference:
- Porter,
M. E. (1980). Competitive Strategy: Techniques for Analyzing
Industries and Competitors. Free Press.
- Porter,
M. E. (1996). "What is Strategy?" Harvard Business Review,
74(6), 61-78.
- Barney
(1991)
- Definition:
"A firm’s strategy is a pattern of resource deployments that helps
create and sustain competitive advantage."
- Reference:
Barney, J. B. (1991). "Firm Resources and Sustained Competitive
Advantage." Journal of Management, 17(1), 99-120.
- Teece,
Pisano, & Shuen (1997)
- Definition:
"Strategy is the process by which firms integrate, build, and reconfigure
internal and external competencies to address rapidly changing
environments."
- Reference:
Teece, D. J., Pisano, G., & Shuen, A. (1997). "Dynamic
Capabilities and Strategic Management." Strategic Management
Journal, 18(7), 509-533.
- Rumelt
(2011)
- Definition:
"Strategy is about identifying and focusing on the
pivotal objective that will lead to advantage, rather than simply setting
goals."
- Reference:
Rumelt, R. P. (2011). Good Strategy/Bad Strategy: The Difference and
Why It Matters. Crown Business.
Each of these definitions highlights a different aspect of strategy, from goal-setting and resource allocation to competitive positioning and dynamic capabilities.
No comments:
Post a Comment